This is the most common scenario for selling e-books online and is a business model most people will be familiar with. The e-book author uploads their book to the vendor's site who manages the sales, marketing and primary promotion of the book in return for a sales commission.
The vendor looks after processing payments and dealing with the credit card companies/Paypal. In general terms, the author is allowed to provide a book description or synopsis but they have no control over their book's marketing on the vendor's site so their book may appear on a page surrounded by competing advertisements or competing books.
When a book is purchased from the site, the vendors is responsible for controlling if the book's download link has a time limit or if the number of downloads attempts is restricted (to protect it from being downloaded by several people).
On the downside, you cannot build up a membership listing of purchasers so you miss out on potential loyalty purchases. This could affect you if you intend publishing several eBooks and wish to build upon a customer base of previous customers.
Sociable
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