This is the independent way of publishing e-books that involves installing software on your own server to manage the shopping cart process, download link security, compiling mailing list information and communicating with purchasers (emailing them the secure links to the e-book download).
In this scenario, the author can compile a mailing list of customers and has the freedom to configure how secure the download links are, including how long the links are to be made available for.
After the software cost, the only other cost is the commission to the credit card processor and the sole operational overhead is the application set-up and handling refunds.
So which option is best? Each option has their benefits and constraints that will naturally suit specific author/publishers. If you intend selling many ebooks then running your own Download Management Tool is the ideal option to give you flexibility in marketing and control over mailing lists. If you have a single e-book for sale or do not wish to capture purchasers in a mailing list then using a third party vendor is the simplest option for you.
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